Roboleo & Co was founded in 2004 and comprises a team of experienced individuals with a broad range of experience in building leading-edge healthcare businesses as senior managers/directors and as consultants/business advisors.
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Robert Whitemore
Educated in Business Studies and Marketing, Rob has over 25 years experience profitably building multinational and early stage businesses within Pharmaceutical, Medical Devices, Diagnostic and Consumer Healthcare market sectors - both in the UK and internationally.
He has been consulting to the healthcare industry for eight years and founded Roboleo & Co in 2004 with a specific focus on innovation, market entry strategies and customer management.
Rob started his career in marketing research at Boots before assuming senior marketing and commercial management/directorships with Rhone-Poulenc Rorer, Pharmacia, Unipath (Unilever) and Bayer. In addition, he has held a number of executive and non-executive directorships of SMEs within the pharmaceutical and healthcare industry.
Our principle partners are Pharmerit Int. a specialist HEOR consultancy with offices in Netherlands, Switzerland, UK and the USA.
The team is supported by a comprehensive network of experts from industry, academia and the NHS and other healthcare providers - who provide the appropriate functional, market and therapeutic category expertise. For example, Roboleo & Co is a founder of the Patient-Led Innovation Partnership, a collaboration with CPD4 Health Innovation at the University of Leeds and Sheffield Teaching Hospitals NHS Foundation Trust.
In addition, we work with partner companies/suppliers with proven track-records in Training & Development, PR/Public Affairs and Advertising