The collection and analysis of market and patient data, gathering insights and systematically evaluating alternative scenarios to optimise the positioning of a product or intervention.
The identification and creation of specific attributes and benefits to create a distinctive set of values for a brand.
The use of techniques to identify the best evidence to address a policy or business-relevant question through the comprehensive assimilation of relevant information.
The analysis of issues related to efficiency, effectiveness and value as applied to the topic of healthcare: economics concerns how society allocates its resources among alternative uses.
The process of establishing a price and obtaining a positive reimbursement decision of formulary listing status for a product.
The systematic evaluation of properties, effects, and/or impacts of health technology: a multidisciplinary process to evaluate a healthcare intervention or healthcare technology.
The development of clear value propositions, underpinned by the evidence in order to help communicate the unique value of your product or intervention
The development of expertly written scientific & educational materials which communicate agreed key messages to the appropriate scientific community.
To help clients better understand the needs of key stakeholder groups in order ensure your product or intervention reaches the appropriate patients.
Helping clients to understand and engage effectively with patients and advocacy groups to harness their expert knowledge of disease area to best effect.