The collection and analysis of market and patient data, gathering insights and evaluating alternative scenarios. To optimise the positioning of a technology with specific attributes, benefits and values to create a distinctive, sustainable, brand.
The use of techniques to identify the best evidence to address a policy or business-relevant question through the comprehensive assimilation of relevant information.
The analysis of issues related to efficiency, effectiveness and value as applied to the topic of healthcare - economic concerns how society allocates its resources among alternative uses.
The process of establishing a price and obtaining a positive reimbursement decision and/or formulary listing status for a pharmaceutical or med-tech product.
The systematic evaluation of properties, effects, and/or impacts of health technology: a multidisciplinary process to evaluate a healthcare intervention or healthcare technology.
The development of clear value propositions, underpinned by the evidence, to help communicate the unique benefits of a product or intervention.